Limeburners Single Malt Whisky - Local Campaign

Who: Limeburners Single Malt Whisky.

What: Premium Single Malt Whisky from Albany, WA

Objective: (1) Create an emotional connection between Limeburners and the target audience. (2) Distinct Limeburners as an independent brand.

Strategy: Connect with the local pride of out target audience. Differentiate Limeburners from imported whiskies through a "locally produced" campaign.

Photography whisky glas, Copyright: Mattias Hamrén - http://www.mattiashamren.se/

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