Tuesday, February 28, 2012

FrancisKane Art Gallery Poster

Poster for the FrancisKane Art Gallery in Manhattan, New York.


Lottery West - Your mates. Your Game - Campaign

Briefly about the mission,

Objective: To increase sales of lotto products by AU$17 million across 2012 by attracting new players

Audience: A younger audience in Western Australia between 20-30 who have never played lotto before.

Problem: The target audience doesn’t play lotto. Lotto is perceived to be boring and something old people do.

Solution: An integrated application at the Lottery West website and for smart phones so that people play together as a group. They register and purchase the ticket digitally and get the results instantly through the application. If they win, the prize money is immediately split between your mates accordingly.  Your mates. Your game.

Logo design, Fredrik Ihre

Website development, Alexander Dubrehed

Application design, Alexander Dubrehed


Wednesday, May 18, 2011

Limeburners Single Malt Whisky - Local Campaign

Who: Limeburners Single Malt Whisky.

What: Premium Single Malt Whisky from Albany, WA

Objective: (1) Create an emotional connection between Limeburners and the target audience. (2) Distinct Limeburners as an independent brand.

Strategy: Connect with the local pride of out target audience. Differentiate Limeburners from imported whiskies through a "locally produced" campaign.

Photography whisky glas, Copyright: Mattias Hamrén - http://www.mattiashamren.se/

Friday, May 13, 2011

Happy Cuppa Tea - Package Design

Who: Happy Cuppa Tea

What: Ecological Tea

Objective: To create sustainable packaging with small impact on the environment.

Strategy: Use recyclable paper and mount the packaging on site, to reduce transport pollution.


Wednesday, September 29, 2010

Lose the weight. Get a date.

Mock-up for a WeightWatchers campaign.