Dubrehed Design: Lottery West - Your mates. Your Game

Briefly about the mission,

Objective: To increase sales of lotto products by AU$17 million across 2012 by attracting new players

Audience: A younger audience in Western Australia between 20-30 who have never played lotto before.

Problem: The target audience doesn’t play lotto. Lotto is perceived to be boring and something old people do.

Solution: An integrated application at the Lottery West website and for smart phones so that people play together as a group. They register and purchase the ticket digitally and get the results instantly through the application. If they win, the prize money is immediately split between your mates accordingly. Your mates. Your game.